This year we have been on a massive branding campaign, with regular advertisements on NDTV News Channel, during the national elections, and sponsoring major events around the country. We have participated as the major sponsors for the biggest children’s fairs in the country. The Kolkata Kids Fair in October, 2014, the Krackerjack Kids Karnival in December, 2014, the Kathmandu Preschool Education Fair in January, 2015 and most recently, we have associated with the Hyderabad Kids Fair which is scheduled to be organised from the 21st – 24th May.
There’s more of such Marketing endeavours that we indulge in, to make our presence far reaching. We regularly undertake the following approaches to get our due recognition:
Online Marketing
With a regular updates on social media websites, consistent updates on our websites, and consistent posts of YouTube, we get more than 1 lakh visitors per month on our websites, a huge following on our social media pages and numerous views on the YouTube videos. All of it ensuring that people across the country are now reading, watching and hearing about us.
Print Coverage & Advertising
We have planned campaigns for advertisements in the leading newspapers. We have another campaign lined up to be advertised in the Hindustan Times. Additionally, we have a notable presence in the country’s leading magazines. We have articles by Mrs. Meenal Arora, Director, SHEMOCK & SHEMFORD Group of Schools, on parenting and other related topics regularly printed in leading Women’s & Parenting magazines like Responsible Parenting, Parent’s India, Curriculum, Child, Grehlakshmi, Grehshobha, Bindiya etc.
Word of Mouth Publicity
The word of mouth of our alumni students which is over 3, 00,000 and their parents gives us another successful marketing advantage.