Marketing Approach at SHEMROCK & SHEMFORD Group of Schools

Once a school is set up and starts its operations, one of the most important things that a new school requires assistance in, is getting its first few admissions, because once children are enrolled in our branch, the word of mouth spreads and our school gets its due recognition.

So, to start off our schools and help them reach that critical number of students, we undertake the following approaches:

Local Marketing

To help our schools get recognition locally, we give our branches our Chhota Bheem Jump Start Marketing Kit, which gives a huge boost to the initial admissions. The Jump Start Kit contains about 15-20 marketing collaterals like Banners, Handbills, etc. to improve our branch’s visibility and increase the number of admissions.

National Branding

We have regular advertisements in newspapers along with a nation-wide TV campaign on a couple of channels. Apart from newspapers and television, we also have a notable presence in the country’s leading magazines. We have articles by Mrs. Meenal Arora, Director, SHEMOCK & SHEMFORD Group of Schools, on parenting and other related topics regularly printed in leading Women’s & Parenting magazines like Responsible Parenting, Parent’s India, Curriculum, Child, Grehlakshmi, Grehshobha, Bindiya etc.